Get a Free Lawson Coupon When You Purchase a Japan KDDI eSIM

Staying connected during your Japan trip just got even more exciting. Maaltalk is currently offering a special limited-time promotion: every purchase of our Japan KDDI Unlimited 5G eSIM comes with a free Lawson coupon, giving travelers an easy way to enjoy a classic Japanese convenience store treat.

Whether you’re exploring Tokyo, visiting temples in Kyoto, skiing in Hokkaido, or hopping between night markets and ramen shops, staying online is essential - and now, you get a little bonus to make your trip even better.

Below is everything you need to know about the campaign, what makes Lawson so iconic in Japanese daily life, the best items to try (not related to the promotion - just general favorites), and why the KDDI eSIM from Maaltalk is one of the most reliable mobile data options for visitors in Japan.

About the Lawson Coupon Promotion

A convenient Japan travel experience starts with reliable mobile data, and this promotion adds a fun perk for travelers who love discovering Japanese snacks, drinks, and convenience store culture.

During the campaign period, every customer who purchases a Maaltalk Japan KDDI eSIM receives one Lawson coupon.
You can redeem this coupon at any participating Lawson store in Japan.

Below is the official campaign visual for reference:

This offer is especially useful for first-time visitors who want to try Japanese convenience store items without spending extra, or for returning travelers who already adore Lawson’s famous café drinks, desserts, and snacks.

Campaign Period

December 10, 2025 - February 10, 2026

Lawson’s reach across Japan makes the coupon extremely easy to use. Whether you’re grabbing a quick coffee before sightseeing or picking up a late-night snack near your hotel, this small bonus adds a nice touch to your travel experience.

What Is Lawson? A Traveler’s Guide to Japan’s Iconic Convenience Store

Rain and Temperature Patterns

If you’ve never visited Japan before, hearing people talk passionately about “konbini culture” might sound confusing. But once you enter a Lawson, you’ll understand why it’s so beloved.

A Trusted Convenience Store Chain Across Japan

Lawson is one of the “big three” Japanese convenience stores, alongside 7-Eleven and FamilyMart. Known for its bright blue logo, Lawson has locations everywhere — train stations, residential neighborhoods, major tourist areas, and business districts.

Travelers appreciate Lawson because it offers:

• 24/7 accessibility
• Quick meals and snacks
• Clean, organized layouts
• Affordable prices
• Quality products and ready-to-eat foods
• Hot and cold drinks
• Seasonal desserts
• Reliable ATM, bill payment machines, and travel-friendly services

No matter where you go in Japan, there’s usually a Lawson nearby. It’s a convenient stop for breakfast on the go, snacks between attractions, or even emergency items you forgot to pack.

Why Tourists Love Lawson

Lawson stands out because of its balance between classic Japanese convenience store staples and unique seasonal innovations. Travelers often mention:

• Excellent coffee (with real espresso machines)
• Freshly made bakery goods
• Tasty onigiri varieties
• Limited-edition items that change monthly
• Iconic character collaborations
• Easy service for foreign visitors

If you’re planning a trip to Japan soon, exploring Lawson is practically a part of the travel experience.

Popular Lawson Items to Try During Your Trip (Not Part of the Promotion)

Getting to Bali

Important: The products below are general recommendations and not connected to the free coupon you receive with your Japan KDDI eSIM purchase.

Japan’s convenience stores are known for high-quality snacks and ready-to-eat meals, and Lawson is no exception. Here are some of the most talked-about items visitors love.

Hot Foods & Fresh Meals

Lawson has a surprisingly good selection of hot foods, ideal for quick meals or late-night cravings.

Karaage-kun Fried Chicken

These bite-sized chicken nuggets are a Lawson classic. They come in various flavors throughout the year — regular, cheese, spicy, and special seasonal editions. They’re warm, crispy, and perfect to eat on the go.

Nikuman (Steamed Buns)

Especially popular in winter, these steamed buns come in flavors like pork, curry, or pizza. They’re soft, warm, and incredibly satisfying.

Lawson Bakery Corner

Many Lawson stores feature an in-house bakery section offering:

• Butter croissants
• Melon pan
• Chocolate bread
• Toasted sandwiches
• Cream-filled pastries

They’re fresh, inexpensive, and great for breakfast.

Japanese Snacks You Shouldn’t Miss

Onigiri (Rice Balls)

A must-try for any traveler. Common flavors include:

• Salmon
• Tuna mayo
• Mentaiko (spicy cod roe)
• Pickled plum (ume)

Onigiri is a classic Japanese convenience store item and a perfect quick meal or snack between activities.

Chocolate & Candy

Lawson carries popular Japanese snacks loved worldwide:

• Pocky
• Black Thunder
• Meiji chocolate
• Hi-Chew

Seasonal limited editions make each visit exciting.

Ice Cream & Desserts

Japan takes convenience store desserts seriously. Some items you’ll often see:

Haagen-Dazs Mini Cups

These are widely available and come in unique flavors not found outside Japan.

Lawson Sweets Series

Lawson frequently collaborates with well-known Japanese confectionery brands. Expect items like:

• Cream-filled rolls
• Matcha tarts
• Cheesecake cups
• Parfaits

Drinks From Lawson Café

Lawson is known for its “Machi Café” drink selection, which features freshly brewed coffee and barista-style beverages.

Customer favorites include:

• Hot latte
• Iced latte
• Black coffee
• Milk tea
• Seasonal specialty drinks (like matcha latte or caramel latte)

These drinks are affordable and surprisingly high quality, making them a daily stop for many travelers.

About KDDI: One of Japan’s Most Reliable Mobile Networks

To help travelers stay connected, Maaltalk partners with KDDI, one of Japan’s largest telecommunications companies. KDDI is known for exceptional nationwide coverage, fast speeds, and stability - important when navigating, translating signs, or streaming content on the go.

Top Advantages of the KDDI Network

• Extensive nationwide coverage: from major cities like Tokyo and Osaka to rural regions and scenic locations.
• Reliable high-speed 5G data: ideal for maps, social media, and video calls.
• Unlimited data: great for staying connected 24/7 (after reaching the unlimited speed cap you can continue surfing with a speed of 5mbps)
• Strong indoor coverage: mportant when you are inside restaurants, malls, or underground areas.
• Fast response and stable performance: crucial for real-time translation and travel apps.

Japan’s geography includes mountains, forests, and remote islands, making KDDI’s solid infrastructure valuable for travelers covering large distances or exploring lesser-known areas.

Why Choose the Maaltalk Japan KDDI eSIM

In recent years, eSIMs have become the preferred option for international travel because they’re simple, fast, and eliminate the need for physical SIM cards. Maaltalk’s Japan KDDI Unlimited 5G eSIM is designed specifically for tourists needing reliable, immediate mobile data.

Instant Activation

No shipping, no waiting. You receive the eSIM QR code via email, and you can install it before your trip or right upon landing.

Multiple Data Options

Choose from plans that match your travel schedule - perfect for short city trips or longer stays.

Unlimited Data Options

Ideal for travelers who use a lot of navigation, video calls, TikTok, Google Maps, or streaming.

KDDI Network Coverage

Your eSIM connects to one of Japan’s most reliable networks, giving you high-speed internet almost everywhere.

No Physical SIM Needed

Switching SIM cards can be inconvenient or even risky - eSIM technology avoids that completely.

Great for First-Time Travelers

Even if you’ve never used an eSIM before, installing it is extremely simple. Maaltalk provides clear instructions so you’re ready to go within minutes.

How to Redeem the Free Lawson Coupon

After purchasing your Maaltalk Japan KDDI eSIM, you’ll receive a Lawson coupon via email. Redemption is designed to be simple, even if you don’t speak Japanese.

How Redemption Works

1. Purchase a Japan eSIM KDDI Unlimited 5G plan.
2. Open your activation guide email and click the "LAWSON Free Event" banner inside.
3. Join the event to receive a barcode.
4. Show the barcode at any LAWSON store to get your free product.

Important Notes

• The coupon items may vary depending on availability.
• The promo image is an example and not indicative of the exact product.
• You must use the coupon before the expiration date.
• Only one coupon is provided per eligible eSIM purchase.

This simple process ensures you can enjoy a quick treat during your travels without any hassle.

Frequently Asked Questions (FAQ)

1. What do I get with the free Lawson coupon?

You receive one Lawson coupon that can be redeemed for an eligible product. The item may vary depending on availability and the store.

2. Is this promotion available with every Maaltalk Japan KDDI eSIM?

Yes, during the campaign period, each eligible eSIM purchase includes one coupon.

3. Can I use the coupon at any Lawson location?

In most cases, yes. Most standard Lawson stores accept promotional coupons unless otherwise stated.

4. Are the products shown in the image the exact items I’ll receive?

No. The visual items are examples. The promotion may offer different items depending on availability.

5. When does the campaign end?

The promotion ends on February 10, 2026, unless extended.

6. Can I redeem multiple coupons if I buy more than one eSIM?

Each eligible eSIM purchase provides one coupon. Multiple purchases may allow multiple coupons.

7. Can I install the eSIM before I arrive in Japan?

Yes. You can activate your Maaltalk eSIM before your trip to ensure immediate connectivity.

8. Does the KDDI eSIM work outside of major cities?

Yes. KDDI offers strong nationwide coverage, including rural regions and coastal areas.

9. Why is an eSIM better than a physical SIM for Japan travel?

It’s faster, more convenient, and doesn’t require swapping SIM cards — which eliminates the risk of losing your home SIM.

10. I’ve never used an eSIM before. Is it difficult?

Not at all. Maaltalk provides easy installation steps, and activation takes only a few minutes.

11. Does the coupon work instantly after I receive it?

Typically, yes. Just check the validity period written on the coupon.

12. Which device models support the Japan KDDI eSIM?

Most modern smartphones support eSIM. You can check your device compatibility on the Maaltalk product page.